YouTube show production
Pints & Ponytails.
A full long-form YouTube show production with 4x camera coverage; short-form adverts and clips.
- Long-Form
- On-Location
- 20-30min Episodes
Watch The Work
What We Deliver from One Shoot.
The show Episode one, Cam Holmes
The Pints and Ponytails show is a refreshing and much needed conversational show which sees hosts Matt Carter and Lawrence Price teach a special guest how to do their daughter's hair whilst asking questions which explore mental health, masculinity and fatherhood. As hairstyles increase in difficulty, the questions do too.
We provide 4x camera coverage, with isolated angles on the hosts and guest; a wide of the group and a roaming camera picking up hairstyle close-ups and reaction shots. This coverage cuts together seamlessly with transition graphics and diegetic clips from around the pub location we are shooting at.
Thus far we've seen guests such as James Haskell, Aston Merrygold and Cam Holmes; and the show is sparking a movement connecting fathers and starting important conversations which fight the stereotypes.
The Social Trailer Vertical, ahead of each episode
The Pints and Ponytails show is a refreshing and much needed conversational show which sees hosts Matt Carter and Lawrence Price teach a special guest how to do their daughter's hair whilst asking questions which explore mental health, masculinity and fatherhood. As hairstyles increase in difficulty, the questions do too.
We provide 4x camera coverage, with isolated angles on the hosts and guest; a wide of the group and a roaming camera picking up hairstyle close-ups and reaction shots. This coverage cuts together seamlessly with transition graphics and diegetic clips from around the pub location we are shooting at.
Thus far we've seen guests such as James Haskell, Aston Merrygold and Cam Holmes; and the show is sparking a movement connecting fathers and starting important conversations which fight the stereotypes.
The Level Graphics Five hairstyles, five difficulties
The Pints and Ponytails show is a refreshing and much needed conversational show which sees hosts Matt Carter and Lawrence Price teach a special guest how to do their daughter's hair whilst asking questions which explore mental health, masculinity and fatherhood. As hairstyles increase in difficulty, the questions do too.
We provide 4x camera coverage, with isolated angles on the hosts and guest; a wide of the group and a roaming camera picking up hairstyle close-ups and reaction shots. This coverage cuts together seamlessly with transition graphics and diegetic clips from around the pub location we are shooting at.
Thus far we've seen guests such as James Haskell, Aston Merrygold and Cam Holmes; and the show is sparking a movement connecting fathers and starting important conversations which fight the stereotypes.
Retention
A YouTube Show needs a Good HookThe first few seconds of a video, whose only job is to stop someone clicking away. Most of an audience is won or lost here.The cold open of episode one, before the titles..
Understanding a platform is crucial to the delivery of content. It's so important to perfect the pace and style of the edit to keep retention as high as possible. Conventionally, a slow and boring introduction makes it far more likely for a viewer to click off a video.
To keep retention healthy on this show, we put together bespoke intros for our guests which contextualise the episode in an exciting and engaging way. Fast cuts and dramatic sound design are key!
Production
- Client
- Secret Life of Dads
- Camera Crew
- Dan Wright, James Morgan, Zack Donnelly
- Delivery
- YouTube and Spotify
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